The brand mark of THSR originates from the flying flags. Comprising light lines with abundant tension.
It not only communicates the velocity of advanced transport technology but also expresses the humanity concerns that manifests in the detail of each service rendered.

The color of the brand mark is a combination of orange, denoting a bright future and optimism, and two gradated gray colors, indicating the quality and depth of THSR in advanced technology and humanity.

The gently flying lines of the flag suggest the image of the letter "T." It indicates many elements that are implied in THSR: Transportation, Technology, Taiwan, and Touch.

Under the flying flag, THSR brings you a comfortable and civilized travel service and a new attitude toward modern life.